Could Revlon Inc Change Direction After Today’s Huge Decline?

The stock of Revlon Inc (NYSE:REV) is a huge mover today! The stock is down 4.17% or $1.5 after the news, hitting $34.49 per share. About 261,208 shares traded hands or 267.37% up from the average. Revlon Inc (NYSE:REV) has risen 4.41% since August 19, 2015 and is uptrending. It has outperformed by 6.51% the S&P500. The move comes after 5 months negative chart setup for the $1.83B company. It was reported on Mar, 28 by We have $31.39 PT which if reached, will make NYSE:REV worth $164.70 million less.

According to Zacks Investment Research, “Revlon, Inc. conducts its business exclusively through its subsidiary, Revlon Consumer Products Corp. and its subsidiaries. They manufacture, market and sell an extensive array of cosmetics and skin care, fragrances and personal care products. Their brand names are REVLON, COLORSTAY, REVLON AGE DEFYING, ALMAY and ULTIMA II in cosmetics; MOON DROPS, ETERNA 27, ULTIMA II and JEANNE GATINEAU in skin care; CHARLIE and FIRE & ICE in fragrances; and FLEX, OUTRAGEOUS, MITCHUM, COLORSTAY, COLORSILK, JEAN NATE, PLUSBELLE, BOZZANO and COLORAMA in personal care.”

The institutional sentiment decreased to 0.92 in Q3 2015. Its down 0.13, from 1.05 in 2015Q2. The ratio dived, as 7 funds sold all Revlon Inc shares owned while 29 reduced positions. 4 funds bought stakes while 29 increased positions. They now own 7.29 million shares or 19.81% less from 9.09 million shares in 2015Q2.

Mittleman Brothers Llc holds 22.57% of its portfolio in Revlon Inc for 1.46 million shares. Zebra Capital Management Llc owns 34,601 shares or 0.63% of their US portfolio. Moreover, Covey Capital Advisors Llc has 0.59% invested in the company for 36,062 shares. The Missouri-based Piermont Capital Management Inc. has invested 0.16% in the stock. Vident Investment Advisory Llc, a Georgia-based fund reported 34,168 shares.

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